Realizing the Promise of Personalized Promotions
Personalization is the future of promotions. Customers want it. Retailers and brands need it. But very few have succeeded in executing at scale.
What’s wrong — and how do you get it right?
Introduced to mainstream grocery in the early 2000s as of the transformational practices linked to data-driven and customer-centric retailing, personalized promotions are often talked about as the big idea for promotions and ever-increasing levels of sales, profit and customer loyalty. Two decades later, marketers, merchants and brands have not yet unlocked the very real benefits of personalized promotions in a scalable way.
This is about to change.
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Our experts discuss five key learnings for Realizing the Promise of Personalized Promotions.